UGC Rate Calculator
What should a UGC video cost in 2026? Creators: use it to price your work. Brands: use it to sanity-check quotes and platform pricing.
$195–$325
- Base range · Intermediate
- $150–$250
- Length · 30 seconds
- ×1.00
- Usage rights · Paid ads, 3 months
- ×1.30
- Category exclusivity
- —
- Raw footage
- —
- Volume · 1 video
- —
Benchmark: UGC marketplaces charge brands roughly $100–$250 per video all-in. See verified platform pricing
How this calculator works
Base rates come from published creator-rate surveys and the per-video prices of major UGC marketplaces: $80–$150 for beginners, $150–$250 for intermediate creators, and $250–$400 for pros (per 30-second video, organic use). We then apply the multipliers the industry actually uses: video length (15s ×0.9, 60s ×1.3), paid usage rights (+30% for 3 months up to +100% for perpetual), category exclusivity (+25%), raw footage (+20%), and volume discounts (−10% at 3+, −15% at 5+, −20% at 10+ videos). Treat the output as a negotiation range, not a law of nature.
Frequently asked questions
Most working UGC creators charge $100–$250 per 30-second video for organic use. Rates climb with paid-ads usage rights, exclusivity, longer videos, and a proven portfolio — experienced creators regularly charge $300–$500+ per video with full rights.
Usage rights define where and how long a brand can run your content. Organic posting is the baseline; running the video as a paid ad extends its commercial value, so creators typically add 30–100% on top of the base rate depending on duration (3 months to perpetual).
Yes. If a brand asks you not to create content for competing products, you are giving up future income. A 20–30% premium for category exclusivity is standard.
UGC marketplaces charge brands roughly $100–$250 per video including creator payout and platform fee. Direct deals cut the middleman but add sourcing and onboarding work. Check our pricing comparison table for verified per-platform numbers.