soona UGC (formerly Trend.io) vs Insense: Which Should You Pick?
soona.co · insense.proPrices verified Sep 2026
Our verdict
Pick soona (formerly Trend.io) if you buy content, not campaigns: $89 per video with unlimited perpetual rights, ~7-day delivery, and zero subscription. Pick Insense if you need scale and reach — 100k+ creators in 35+ countries, 48-hour matching, and agency multi-brand tooling — and can justify $400/mo plus 7-20% marketplace fees, which third parties estimate at $2,000+/mo all-in. The break-even is simple: below roughly 5 videos a month, soona's per-video model wins on cost every time.
soona UGC (formerly Trend.io) vs Insense at a glance
Scroll the table sideways to see both columns.
| Dimension | soona UGC (formerly Trend.io) | Insense |
|---|---|---|
| Pricing | $89/video, no subscriptionWinner | $400/mo annual + creator fees + 7-20% marketplace fee |
| Content quality control | Vetted but mass-market-skewed pool per reviews | Application model over 100k+ creators; you control selectionWinner |
| Turnaround | ~7 days after creator receives productWinner | 48h applications, ~14 days to content |
| Usage rights | Unlimited worldwide perpetual license included | Perpetual rights automatic on approval |
| Creator pool | Smaller US-centric pool + studio photography add-on | 100k+ creators, 35+ countries, agency plan for 5 brandsWinner |
| Platform fees | None beyond the video priceWinner | 7-20% on every creator payment plus subscription |
| Best for | Occasional buyers, Amazon sellers, tight budgets | Always-on pipelines, agencies, international campaigns |
Quick facts about soona UGC (formerly Trend.io)
- Pricing model
- Pay per video
- Starting price
- $89/video
- Minimum spend
- $89 (one video) plus product and shipping costs
- Turnaround
- ~7 days after the creator receives the product
- Usage rights
- Unlimited, worldwide, perpetual license on every approved asset for all platforms and purposes, included in the price
- Founded
- 2018
- Headquarters
- Denver, United States
- Ratings
- 4.0(26)on Trustpilot2.9(7)on Trustpilot5.0(2)on G2
Pricing verified 2026-09-02 — may change.View official pricing
Quick facts about Insense
- Pricing model
- Subscription
- Starting price
- $400/mo(Brand plan, billed annually)
- Free trial
- No
- Minimum spend
- Realistically ~$650 first month (paid trial) plus creator costs; ongoing $400–500/mo subscription plus creator payments and 7–20% marketplace fee — third-party estimates put realistic all-in monthly spend at $2,000+
- Turnaround
- Creator applications within 48 hours; content delivered in roughly 14 days (product shipping and revisions can extend this)
- Usage rights
- Perpetual usage rights granted automatically upon content approval and recorded in the platform's Payments & Copyrights workflow; no separate rights fee
- Founded
- 2016
- Headquarters
- New York, USA
- Ratings
- 4.5(374)on G23.7(187)on Trustpilot
Pricing verified 2026-09-02 — may change.View official pricing
Frequently asked questions
soona acquired Miami-based Trend.io in 2023 and relaunched it as soona UGC, with a beta on April 30, 2026. Existing Trend users kept access through the end of 2026 while brands migrated to the new platform.
Single UGC videos start at $89 and range up to about $259 depending on the creator tier you select. The old Trend.io credit packages (from ~$500) were eliminated in favor of pay-per-video pricing with no annual commitment.
Yes. Every approved asset includes an unlimited, worldwide, perpetual license for all platforms and purposes — website, social, paid ads, Amazon, TikTok Shop — at no extra cost.
Self-service plans start at $400/mo on annual billing ($500/mo quarterly) for the Brand plan; the Agency plan is $640–800/mo. There is a one-month paid trial at $650. Creator payments are separate, with a 7–20% marketplace fee added on top.
No. The entry option is a $650 one-month paid trial limited to 10 creators and 1 campaign. It auto-converts to the Brand plan after 30 days unless you cancel at least 48 hours before renewal.
The brand does. Perpetual usage rights transfer automatically when you approve content, handled through Insense's Payments & Copyrights workflow, so there are no separate usage-rights fees.