soona UGC (formerly Trend.io) vs Billo: Which Should You Pick?
soona.co · billo.appPrices verified Sep 2026
Our verdict
Trend.io is now soona UGC, and the comparison has flipped: soona's $89/video with unlimited perpetual usage rights and no credit packs undercuts Billo's $99 base (effective $120-$250) — and unlike Billo, nothing expires. Pick soona for the cheapest fully-licensed single videos and bundled studio PDP photography for Amazon. Pick Billo for a deeper vetted creator pool (5,000+ across four countries), a stronger review base (Trustpilot 4.1/5 on 519 reviews vs soona's 4.0/5 on 26), and a more mature briefing workflow with two included revisions. Premium brands should note reviewers found soona's creator pool skewed mass-market CPG.
soona UGC (formerly Trend.io) vs Billo at a glance
Scroll the table sideways to see both columns.
| Dimension | soona UGC (formerly Trend.io) | Billo |
|---|---|---|
| Pricing | $89/video flat, no bundles or subscriptionsWinner | $99/video base via ~$500 credit packs; effective $120-$250 |
| Content quality control | Vetted pool but reviewers call it mass-market-skewed; weak for premium goods | 5,000+ vetted creators, 2 included revisions, established QC flowWinner |
| Turnaround | ~7 days after creator receives productWinner | 7-12 days after creator receives product |
| Usage rights | Unlimited, worldwide, perpetual license on every approved asset, includedWinner | Full ownership on approval; AI-training use excluded |
| Creator pool | Smaller, CPG-skewed per media-buyer reviews; adds studio photography | 5,000+ vetted across US/UK/CA/AUWinner |
| Platform fees | Pay per video, nothing prepaid; legacy Trend credits expired post-acquisition (complaints)Winner | Credits expire if unused — recurring complaint |
| Support | Legacy Trend Trustpilot is 2.9/5 with support complaints; soona profile 4.0/5 (26 reviews) | Trustpilot 4.1/5 (519 reviews), support praisedWinner |
| Best for | Amazon/ecom sellers wanting cheap fully-licensed video + PDP photos | DTC brands that order regularly and value consistency |
Quick facts about soona UGC (formerly Trend.io)
- Pricing model
- Pay per video
- Starting price
- $89/video
- Minimum spend
- $89 (one video) plus product and shipping costs
- Turnaround
- ~7 days after the creator receives the product
- Usage rights
- Unlimited, worldwide, perpetual license on every approved asset for all platforms and purposes, included in the price
- Founded
- 2018
- Headquarters
- Denver, United States
- Ratings
- 4.0(26)on Trustpilot2.9(7)on Trustpilot5.0(2)on G2
Pricing verified 2026-09-02 — may change.View official pricing
Quick facts about Billo
- Pricing model
- Custom / quote
- Starting price
- $99/video(funded via credit packs starting around $500)
- Minimum spend
- ~$500 initial credit pack per G2 pricing data (single videos from $99 within that balance)
- Turnaround
- Typically 7-12 days after the creator receives the product (per Billo's help center); shipping time extra
- Usage rights
- Full licensing and ownership rights transfer to the brand automatically on video approval. Brand Terms §8.1 assigns the creator’s rights to the brand worldwide for the full duration, with rights to edit, modify, distribute and create derivative works "without restriction", and no extra usage-rights fee. There is no brand-side AI-training restriction. The carve-outs run the other way: §8.4 requires the brand to grant Billo a "perpetual, irrevocable, non-exclusive, royalty-free, paid up, worldwide license" over the deliverables for operating and promoting the platform (including internal training and marketing), and Annex B §4.4 lets Billo use CreativeOps usage data to "maintain, test, and improve its algorithms and AI models".
- Founded
- 2020
- Headquarters
- Vilnius, Lithuania (US address: San Francisco, CA)
- Ratings
- 4.1(519)on Trustpilot4.2(3)on G24.0(13)on Capterra
Pricing verified 2026-09 — may change.View official pricing
Frequently asked questions
soona acquired Miami-based Trend.io in 2023 and relaunched it as soona UGC, with a beta on April 30, 2026. Existing Trend users kept access through the end of 2026 while brands migrated to the new platform.
Single UGC videos start at $89 and range up to about $259 depending on the creator tier you select. The old Trend.io credit packages (from ~$500) were eliminated in favor of pay-per-video pricing with no annual commitment.
Yes. Every approved asset includes an unlimited, worldwide, perpetual license for all platforms and purposes — website, social, paid ads, Amazon, TikTok Shop — at no extra cost.
Videos start at $99 each on a pay-per-video basis, funded by prepaying a credit balance (packs reportedly start around $500). Add-ons like longer videos, expedited delivery, or top-tier creators push typical real-world cost to roughly $120-$250 per video.
Billo's help center says creators usually deliver 7-12 days after receiving your product, with shipping time on top. Some Trustpilot reviewers report deliveries running longer than stated, so budget 2-3 weeks end to end for physical products.
Yes. Once you approve a video, Brand Terms §8.1 assigns you all rights, title and interest worldwide for the full duration, including the right to edit, modify, distribute and create derivative works "without restriction". There is no AI-training carve-out on your side. Note the reverse grant, though: §8.4 has you license the deliverables back to Billo perpetually for platform operation and promotion.
Not convinced by either? Alternatives
- 4.5$400/mo
Insense
Creator marketplace for UGC and creator ads with 100k+ creators across 35+ countries
- 5.0$229/mo
Influee
UGC marketplace connecting brands with 150,000+ vetted creators in 30+ countries
- ~$250
Brands Meet Creators
Free marketplace connecting brands with TikTok Shop and UGC creators, pay on post