#paid

#paid is a creator marketing platform that connects brands with human-vetted creators through its 'Handraise' matching system, where creators opt in to campaign briefs. It serves DTC brands, agencies, and enterprise B2C companies (clients include Coca-Cola, IKEA, Walmart, and Unilever), and differentiates with whitelisted ads run through creator handles plus managed strategy support and brand-lift measurement.

1. 01

   Handraise creator matching

   Creators opt in ('raise their hand') to campaign briefs and are human-vetted before being matched with brands.

2. 02

   Whitelisted creator ads

   Runs paid social ads directly through creators' handles with licensing managed in-platform.

3. 03

   Campaign management workflow

   Briefs, deliverables, content approval before posting, and integrated messaging in one dashboard.

4. 04

   Performance measurement

   Live campaign tracking, post-campaign reporting, and brand-lift benchmarks compared against predictions.

5. 05

   Content repurposing and licensing

   Rights management to reuse creator content across paid social, OOH, print, and other channels.

6. 06

   Automated creator payments

   Payment terms and usage rights are laid out up front and payouts are handled by the platform.

7. 07

   Managed strategy support

   Dedicated team guidance backed by research and category benchmarks, especially on higher tiers.

• Mid-market and enterprise B2C brands running always-on influencer programs
• Teams that want to amplify creator content as whitelisted paid ads from creator handles
• Agencies managing multiple influencer campaigns that need approval workflows and reporting
• Brands that prefer vetted, opt-in creators over open-marketplace cold outreach

Look elsewhere if

• Solo founders or small brands needing one-off UGC videos — per-video marketplaces like Billo or Collabstr are far cheaper
• Buyers who want to negotiate creator rates or filter the creator pool granularly
• Teams needing transparent self-serve pricing without a sales call

Pricing

Just Content$499/moGrow$699/moAdvanced$999/mo

as of 2026-09-02View official pricing(opens in a new tab)

hashtagpaid.com publishes no pricing page — plans above are third-party reported (Influencer Marketing Hub, 2025) and subject to change; sales contact required. Subscription covers the software; creator fees are additional, fixed per-creator (cost-per-engagement based) and reportedly non-negotiable. Some directories list a $449/mo starting point (Software Advice), and older tiers were $299-$599/mo, so confirm current numbers with sales. Capterra also lists a $449/mo starting price. Re-verified 2026-09-02: IMH tier names/prices ($499/$699/$999) unchanged; hashtagpaid.com still publishes no pricing page. Trustpilot reviewers report unused campaign funds being difficult to recover.

Ratings

4.7(429)on G2— read the G2 reviews (opens in a new tab)4.7(49)on Capterra— read the Capterra reviews (opens in a new tab)2.8(3)on Trustpilot— read the Trustpilot reviews (opens in a new tab)

Min. spend

$499/mo platform subscription plus per-creator fees (third-party reported)

Usage rights

Usage rights and licensing terms are defined per campaign in-platform; whitelisting licenses for running ads through creator handles are metered by plan (2 on Grow, 10 on Advanced) and repurposing across other channels is supported via creator licensing.