Creatify vs HeyGen: Which Should You Pick?
creatify.ai · heygen.comPrices verified Sep 2026
Our verdict
Pick Creatify for ads: it's purpose-built for performance creative — paste a product URL, batch up to 50 UGC-style ad variations — at $39/mo. Pick HeyGen for everything else avatar-video: best-rated realism (G2 '#1 most realistic avatars', 4.8/5 on ~1,900 reviews), 175+ language lip-synced translation, and a genuinely free plan (3 videos/month, no card) from $24/mo paid. Both hold 4.8 on G2; both draw Trustpilot complaints about credit accounting and cancellations. If your KPI is ROAS, Creatify; if it's localization or presenter-style video breadth, HeyGen.
Creatify vs HeyGen at a glance
Scroll the table sideways to see both columns.
| Dimension | Creatify | HeyGen |
|---|---|---|
| Pricing | $39/mo Starter, free watermarked plan | $24/mo annual ($29 monthly), free plan with 3 videos/monthWinner |
| Ad-creation workflow | URL-to-video and batch mode built for paid social variationsWinner | General avatar-video platform; ads possible but not the core workflow |
| Avatar realism | Highly rated (G2 4.8/5, 1,702 reviews) | Rated #1 most realistic on G2 (4.8/5, ~1,900 reviews)Winner |
| Languages/localization | Multi-language generation | 175+ language lip-synced translation — category-leadingWinner |
| Usage rights | Watermark-free commercial use on paid plans | Commercial use included on paid plans; custom avatars from your own likeness |
| Credit transparency | Opaque per-video credit costs, no rollover, expiry complaints | Reported charges exceeding published rates; credits burned on failed generations |
| Support | Trustpilot 4.0/5 (824) with refund complaintsWinner | Trustpilot 3.7/5 (3,078) with automated-reply and cancellation complaints |
| Best for | Ecommerce ad variation testing at volume | Multi-language marketing, training, and presenter video |
Quick facts about Creatify
- Pricing model
- Credit-based
- Starting price
- $39/mo(Starter, 100 credits)
- Free trial
- Yes
- Minimum spend
- $39/mo (Starter); free plan available with watermark
- Turnaround
- Minutes per video (AI-generated; batch of up to 50 variations at once)
- Usage rights
- AI-generated content on paid plans is delivered without watermark for commercial ad use; free plan videos are watermarked. No per-video usage-rights fees like creator marketplaces.
- Founded
- 2023
- Headquarters
- San Francisco Bay Area (Mountain View/San Francisco), USA
- Ratings
- 4.8(1,702)on G24.0(824)on Trustpilot
Pricing verified 2026-09-02 — may change.View official pricing
Quick facts about HeyGen
- Pricing model
- Subscription
- Starting price
- $24/mo(Creator plan, billed annually; $29 month-to-month)
- Free trial
- Yes
- Minimum spend
- $0 (free plan); $24/mo for paid entry (Creator, annual billing)
- Turnaround
- Minutes for standard avatar videos (self-serve generation); custom avatar training takes longer
- Usage rights
- Videos generated on paid plans are usable commercially as part of the subscription; no separate per-video usage-rights fees like creator marketplaces. Custom avatars/voices are built from your own likeness with your consent.
- Founded
- 2020
- Headquarters
- Los Angeles, USA
- Ratings
- 4.8(1,924)on G24.7(319)on Capterra3.7(3,088)on Trustpilot
Pricing verified 2026-09-02 — may change.View official pricing
Frequently asked questions
Creatify uses credit-based subscriptions: a free plan with 10 credits/month (watermarked), Starter at $39/mo with 100 credits, Pro at $99/mo with 300 credits and custom avatars, and custom Enterprise pricing. Annual billing is advertised at up to 50% off. Credits do not roll over between months.
No. Creatify generates UGC-style videos using AI avatars, synthetic voiceovers, and auto-written scripts. If you need real humans filming your product, a creator marketplace like Billo or Insense is the better fit.
Yes, there is a permanent free plan with 10 credits per month, enough for roughly 2 video ads or 20 image ads. Free-plan videos carry a Creatify watermark; watermark removal starts on the $39/mo Starter plan.
Yes, HeyGen has a free plan with no credit card required that includes 3 videos per month up to 1 minute each, 1 custom video avatar, and 500+ stock avatars. Paid plans start at $24/month (Creator, billed annually) for 600 credits, longer videos, and voice cloning.
Creator is $29/month ($24 annual), Pro is $49/month, and Business is $149/month plus $20 per seat, with Enterprise custom-priced. All paid plans use a monthly credit allowance that rolls over while you stay subscribed.
Yes — HeyGen's avatars and Video Agent can generate UGC-ad-style talking-head videos from a prompt or script, including in 175+ languages. The output is AI-generated rather than filmed by real creators, so test whether it reads as authentic enough for your audience.