Creonda

Creonda is a UGC marketplace operated by Kimu Labs, S.L. of Getxo (Bizkaia), Spain, rebranded from MOO Content — moocontent.com redirects to creonda.com and app.moocontent.com/login resolves to app.creonda.com/login. Brands and agencies browse creator profiles without an account, agree a project price with the creator in the platform's chat, and pay through Stripe escrow; Creonda keeps a flat 20% of the agreed total and the creator receives the remaining 80%. Neither side pays a subscription. Unusually for the category it publishes its take rate instead of a rate card, and its open marketplace shows each creator's own starting price and base package before signup. The pool is concentrated in German-speaking Europe: the marketplace's own country filter, read on 2026-09-20, counted 547 creators in Germany, 40 in Austria, 17 in Switzerland and 1 in Liechtenstein — 605 of 644 listed profiles, or 94% — against 3 in the United Kingdom and 3 in the United States. Most bios are written in German. Creonda's homepage claims it is 'Trusted by +100 brands and agencies' and its marketplace header claims '645+ verified UGC creators'; both figures are the vendor's own and are not independently verifiable.

1. 01

   Creator marketplace open without an account

   app.creonda.com lists creator profiles with no login or payment required — the homepage states 'No need to log in or pay until you find the right creator.' Each card shows the creator's name, star rating, videos delivered, town and country, age, a bio snippet and a 'starting at €X' price; languages, niches, content formats and response time sit on the profile page. Filters cover category, language, country, age, gender, content format, paid-media permission, special requirements (couple, parent, baby, child, dog, cat, horse, pregnancy) and price buckets (Max €200 / €300 / €500 / €750), with sorts including 'Price: Low to High'.

2. 02

   Published take rate rather than a rate card

   The pricing page states a flat 20% commission for brands and agencies and 0% for creators, both on a 0€/month subscription, and the German page repeats the same figures. Creonda argues on that page that rival marketplaces 'quietly keep 50-70%' of what brands pay — its own framing of the competition, not a measured figure.

3. 03

   Stripe escrow with a 14-day approval clock

   Per Terms §6.2, the brand pays the full order value into escrow at confirmation. The brand then has 14 days from the delivery notification to approve or formally reject; silence auto-releases the funds, with a reminder 48 hours beforehand. Payout to the creator is released only after the creator uploads a valid invoice addressed to Kimu Labs, S.L., which the Company may reject as non-compliant.

4. 04

   Brief builder, AI matching and an AI price benchmark

   A guided brief form captures product information, format, number of hooks, tone of voice, key messages, dos and don'ts and revision rounds; a natural-language search returns creator matches; and an 'AI pricing assistant' produces what the pricing page calls an 'instant market-accurate price' the buyer can accept or override.

5. 05

   Time-boxed usage rights priced per project

   The base package shown on every creator profile read today includes '3 months rights'. The FAQ says the brand owns use 'across your agreed channels for the usage period defined in your brief' and that an automatic reminder is sent when the window is ending so the brand can renew. The creator-facing page is blunter about what renewal means: 'when a brand wants to keep using your content after the usage period ends (and you agree), they renew — and you get paid again.'

6. 06

   White-label workspace for agencies

   A multi-client workspace under the agency's own brand where 'Creator prices, margins, notes, chats, payments, and internal decisions stay private to your team', and clients approve, decline or comment on curated creator shortlists and on video timelines. Creonda also states 'We do not do outbound against your client accounts.' No price is published for this tier.

7. 07

   Managed DACH service for international brands

   A separate 'Enterprise Service' covering creative strategy, localisation, scriptwriting, production management, creative testing on Meta and TikTok and creative-level reporting for brands expanding into Germany, Austria and Switzerland. Sold via 'Reach out' with no published fee; the page positions it against a 4-person in-house DACH creative team which it says 'runs €420k+ per year before output'.

• DACH brands and agencies that need German-speaking creators and German-language scripts
• Buyers who want to see the platform's cut and negotiate the creator's rate directly rather than accept a bundled per-video price
• Low-commitment testing — no subscription and no minimum order, so a single video is a valid purchase
• Buyers willing to take a chance on unrated new creators in exchange for sub-€100 rates, since that is what the bottom of the price list is made of
• Agencies wanting a white-label creator supply layer behind their own brand, if they are willing to book a demo to learn what it costs

Look elsewhere if

• Brands that need perpetual or whitelisting rights included in the base price — the default package grants 3 months, renewals are billable, and the creator can decline to renew
• Campaigns needing UK, US, Asian or other non-German-speaking creators at scale: the country filter shows 3 UK and 3 US creators against 547 in Germany
• Teams that need a fixed published per-video price to budget against before contacting creators, or a published price for the white-label and Enterprise offerings
• Buyers who expect to reject or re-shoot content on taste — the Terms explicitly exclude stylistic preference as grounds for rejection
• Buyers who need a proven creator at the lowest advertised price; everything under €100 is an unrated account with no delivered videos
• Anyone who intends to move a creator relationship off-platform after the first project: that triggers a €2,000 + VAT clause for 12 months after delivery

Pricing

Brands and Agencies20% commission, 0€ / month subscriptionper bookingCreators0% commission, 0€ / month subscriptionper booking

as of 2026-09-20View official pricing(opens in a new tab)Compare all pricesIs this a fair rate?

No per-video or per-project rate card exists anywhere on creonda.com. The pricing page publishes exactly two plans — Brands & Agencies at '20% commission / 0€ / month subscription' and Creators at '0% commission / 0€ / month subscription' — and the German page at /de/preise states the same figures ('20 % Kommission', '0€ / Monatliche Abonnement'). The only per-project numbers the vendor publishes are the creators' own: the open marketplace at app.creonda.com lists each profile with a string such as 'starting at €250', and the profile page defines what that buys — e.g. Thalia, '€250 starting price / 30s video · 1 hook · 3 months rights / Budget is negotiable - discuss with creator'. Three further profiles read the same day (Marius €340, Iris €150, Sophia €100) carried the identical '30s video · 1 hook · 3 months rights' base package. Sorting the marketplace by its own 'Price: Low to High' control on 2026-09-20 put the floor at €0 (a single profile with no price set), then €30, €45, €45, €50. WHAT THE 20% IS APPLIED TO IS DESCRIBED TWO DIFFERENT WAYS BY THE VENDOR. The pricing page and the FAQ say the brand's agreed total already contains the fee — 'you and the creator agree on a total project price — that's what you pay. From that agreed amount, 80% goes to the creator and 20% goes to Moo. No extra fees on top' — and Terms §9.2 agrees, defining the creator's net fee as 'the agreed Order value less the 20% Platform Commission'. But Terms §10 reads 'The Platform charges a fixed 20% commission on the net Order value agreed between the Organization and the Creator', followed by 'The Organization pays the full Order value (Creator net fee + Commission)', which on its own would put the 20% on top of the creator's rate. The marketplace listing pages never label whether 'starting at €X' is the brand's total or the creator's net. TWO CHARGES THE 'no additional charges for brands' FAQ DOES NOT MENTION, both in the Terms: (1) 'All Order prices on the Platform are net of VAT' — Spanish-established buyers are charged Spanish IVA on top, other EU buyers self-account under reverse charge (§9.1, §10); §10 does add that the creator fee, commission and any VAT 'is displayed separately before Order confirmation'. (2) §12.2 sets contractual compensation of '€2,000 + applicable VAT' for contracting with a creator off-platform within 12 months of delivery, and the same '€2,000 + applicable VAT' as a voluntary off-platform buyout fee per creator. The white-label agency workspace and the 'Enterprise Service' for brands entering DACH are marketed on their own pages behind 'Book a Demo' and 'Reach out' with no fee, retainer or minimum stated anywhere — and the site never says whether either is included in the 20% or priced separately, though the agencies page describes the white-label supply layer as being 'without subscription'. No free trial and no minimum order: browsing creators and creating an account are free, but there is no free or trial video.

Ratings

4.6 out of 5(19 reviews)on Trustpilot (moocontent.com — Creonda's former domain; no profile exists for creonda.com)— read the Trustpilot (moocontent.com — Creonda's former domain; no profile exists for creonda.com) reviews (opens in a new tab)

Turnaround

Vendor states three different figures: 'Your video in 7 days' in the site-wide CTA, '7 to 10 days' on How It Works, and 'Most content is delivered within 5 to 10 business days' in the FAQ, where the clock starts at collaboration confirmation or, if a product ships, on its arrival

Min. spend

None published — no subscription and no minimum order. Sorting the open marketplace by 'Price: Low to High' on 2026-09-20 showed a floor of €0 (one profile with no price set), then €30; every profile under €100 was an unrated 'New Creator' with no delivered videos

Usage rights

Time-limited licence, not a buyout, and priced per project. Every creator profile read today defined the base package as '30s video · 1 hook · 3 months rights' (app.creonda.com). Terms §16.1 states that IP in deliverables 'transfer[s] directly from the Creator to the Organization' with Creonda taking no licence itself, but that 'All rights granted by the Creator to the Organization are limited to the scope, territory, duration, and media channels specified in the confirmed Order' and that 'Unless the Order explicitly provides for a full assignment of rights, the Creator retains underlying ownership'. During escrow the brand holds only a review licence and 'may not publish, distribute, or commercially exploit the Deliverables' (§16.2). The FAQ adds that an automatic reminder is sent as the usage period ends 'so you can renew without any gap in coverage'; the become-a-creator page states renewal is both paid and conditional on the creator's consent — 'when a brand wants to keep using your content after the usage period ends (and you agree), they renew — and you get paid again'