Billo is the best UGC platform for most brands: $99 per video entry, automatic full usage rights on approval, and a 4.1/5 Trustpilot rating across 519 reviews. If you need an always-on pipeline with 100k+ creators in 35+ countries, Insense's $400/mo subscription wins; if you need the cheapest possible test, JoinBrands gets you a video for about $29 all-in.
VerifiedEvery price checked against the official pricing page · last verified Sep 2026
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| Rank | Platform | Starting price | Rating | Best for |
|---|---|---|---|---|
| 1 | Billo | $99/video | 4.1out of 5 on Trustpilot | DTC e-commerce brands needing a steady pipeline of TikTok/Meta ad creative on a per-video budget |
| 2 | Insense | $400/mo(Brand plan, billed annually) | 4.5out of 5 on G2 | DTC/Shopify brands running always-on UGC pipelines for Meta and TikTok ads |
| 3 | JoinBrands | $25/video+ 15% platform fee (Free plan) | 4.5out of 5 on Trustpilot | Amazon and TikTok Shop sellers who need high volumes of cheap product UGC |
| 4 | soona UGC (formerly Trend.io) | $89/video | 4.0out of 5 on Trustpilot | Ecommerce brands that need ad-ready UGC video with full, permanent usage rights baked in |
| 5 | Collabstr | Free to browse | 4.5out of 5 on Trustpilot | Small e-commerce brands buying their first UGC videos without a subscription commitment |
| 6 | Influee | $229/mo | 5.0out of 5 on G2 | E-commerce brands running localized ads in multiple European or international markets |
| 7 | Twirl | $325/video | — | DTC brands and agencies wanting ad-ready UGC without a monthly software subscription |
| 8 | Clip | $124/video(15-20 seconds) | 3.9out of 5 on Trustpilot | E-commerce brands wanting cheap per-video UGC tests without contracts or minimums |
UGC video marketplace with 5,000+ vetted creators, pay-per-video from $99
Best overall: $99/video base (typically $120-$250 with add-ons), 5,000+ vetted creators in the US/UK/CA/AU, 7-12 day turnaround, and full usage rights transfer automatically on approval. Trustpilot 4.1/5 (519 reviews) — just watch the credit expiry window.
Creator marketplace for UGC and creator ads with 100k+ creators across 35+ countries
Best for always-on volume: $400/mo (annual Brand plan) plus a 7-20% marketplace fee gets you 100k+ creators across 35+ countries, applications within 48 hours, and perpetual usage rights on approval. G2 4.5/5 across 374 reviews.
UGC and influencer marketplace with pay-per-job pricing and TikTok Shop/Amazon focus
Cheapest entry in the category: videos from $25 plus a 15% platform fee on a free pay-as-you-go plan, with unlimited usage rights and TikTok Spark Codes included. Trustpilot 4.5/5 (283 reviews); quality varies at these prices and orders are non-refundable.
Pay-per-video UGC marketplace with vetted creators and unlimited usage rights, from $89
Best rights-per-dollar: $89/video with unlimited, worldwide, perpetual usage rights included and ~7-day delivery after the creator gets your product. Legacy Trend.io credit complaints (2.9/5 Trustpilot on the old profile) are the caveat.
Self-serve marketplace to hire vetted UGC creators and influencers at listed rates
Best for browsing rates upfront: free to join, pay each creator's listed rate plus a 10% fee, with the average collaboration at $154 and 80% under $300. Trustpilot 4.5/5 (457 reviews); usage rights must be negotiated per creator.
UGC marketplace connecting brands with 150,000+ vetted creators in 30+ countries
Best for international/EU campaigns: creator rates of $26-$70+ per 30-second video (~$58 avg) across 30+ countries, but the $229/mo subscription plus 10% fee only pays off at 10+ videos a month. Almost no independent reviews yet.
Pay-per-video UGC production platform with vetted creators across UK, US, and Europe
Best pay-per-video option with a managed upgrade path: $325/video with full usage rights and 14-day delivery, no subscription. The 4-video first-order minimum (~$1,300) makes it a poor fit for tiny tests.
UGC marketplace connecting brands with vetted creators for performance video ads
Best refund protection for small tests: $124 per 15-20s video with full unlimited usage rights included, 3-7 day delivery after creator approval, and a 30-day refund if no suitable creators apply. Trustpilot 3.9/5 (66 reviews) with support-speed complaints.
How this ranking works: positions are based on verified pricing, third-party review scores, turnaround, and usage-rights terms — never on who pays us. Some links are affiliate links; that never changes the order.
