Influentials

Influentials is a Dutch creator-marketing marketplace where brands and agencies brief UGC or influencer campaigns, creators apply, and the platform handles agreements, messaging and payouts. Its Brand Terms name the contracting entity as Influentials Network B.V., Dutch chamber of commerce number 62101986, and set Rotterdam as the forum for disputes. It sells three self-serve tiers plus optional managed-campaign add-ons, and is unusual in publishing its take-rate next to its subscription price: a service fee of 19%, 13% or 10% is added on top of whatever cash reward the brand sets for each creator, with product-only campaigns exempt. Network size is a vendor claim and the vendor states it inconsistently: the homepage hero, the FAQ hub and the creator page say 13,000+ verified creators, the homepage 'By the numbers' block and the About page say 15,000+, and the Managed Campaigns page splits it as '13,000+ influencers and 2,500+ UGC creators'. Also self-reported: 500+ brands, 20+ partner agencies and 5,000+ completed campaigns, across 20+ (FAQ) or 25 (homepage) European countries. Creators join free and, per the vendor, are never charged a fee on what they earn.

1. 01

   Published take-rate at every tier

   The service fee charged on creator cash payouts is printed next to each subscription price: 19% on Per campaign, 13% on Single brand, 10% on Multi brand. The pricing page states product-only campaigns carry no service fee.

2. 02

   Campaign Wizard and creator applications

   Brands build a brief in a wizard and publish it to the marketplace; creators apply and the brand selects from applicants. The comparison table limits the Per campaign tier to 'per campaign only' creator access, with 'always on' full network access from Single brand up.

3. 03

   Pre-built creator agreements

   Standard collaboration agreements covering deliverables, timeline, payment and usage rights are sent in one click and signed digitally before content is produced. The Brand Terms note the brand may substitute its own agreement or purchase terms.

4. 04

   Automated creator payouts

   Per the Brand Terms, Influentials invoices the brand on behalf of the creator and forwards payment once the brand approves the content; the Creator Terms say Influentials raises a self-billing invoice on the creator's behalf. Brands pay by iDeal or Visa on the entry tier, with invoicing added from Single brand up.

5. 05

   Both UGC and influencer tracks

   The same platform runs UGC briefs (content for the brand's own channels, no follower minimum) and influencer briefs (creators post to their own audience), plus product-seeding campaigns where no cash changes hands.

6. 06

   Multi-brand agency workspace

   The Multi brand tier adds a cross-brand dashboard, client Excel reporting and 10 seats assignable per brand, for agencies running up to five simultaneously active client brands.

7. 07

   Managed Campaigns add-on

   Three tiers of done-for-you service — briefing only (from €350), briefing plus creator selection (from €525), or fully managed (custom) — layered on top of a platform subscription for the first two tiers.

• European brands and agencies that want a marketplace where the platform fee and the take-rate are both visible before signing up
• Brands running one or two campaigns a year, who want to avoid a monthly subscription entirely (€0/mo + €299 per published campaign)
• Agencies managing up to five simultaneously active client brands who need a cross-brand dashboard and client reporting in one seat structure
• Buyers running product-seeding or product-only campaigns, where the pricing page states no service fee applies to the payout
• Teams that want the option to hand briefing and creator selection to the vendor at a published starting price rather than a bespoke retainer

Look elsewhere if

• High-volume buyers paying creators in cash — the 19%/13%/10% surcharge on every payout compounds and can outweigh the subscription saving at scale
• Brands needing creators outside Europe: the network is pitched as European, at '20+ European countries' in the FAQ and 25 in the homepage stats block, with creator applications open to the EU, UK, Norway and the US
• Anyone who wants AI-generated video — this is a human-creator marketplace; the only AI feature described is a matching engine that ranks creators against a brief
• Buyers who need contractual certainty on usage rights from the platform itself, since Influentials states it is not a party to the brand-creator agreement that grants them
• Teams that want to browse and cast the full creator roster before paying — full network access starts at €449/mo
• Buyers who rely on a third-party review score to de-risk a purchase; none could be verified for this record

Pricing

Per campaign€0/mo + €299 per campaign published/mo + per campaignSingle brand€449/mo billed monthly (page default); €349/mo billed annually (behind the page's Monthly/Annually toggle)/moMulti brand€749/mo billed monthly (page default); €649/mo billed annually (behind the page's Monthly/Annually toggle)/moManaged Campaigns — Briefing service (add-on)From €350per campaignManaged Campaigns — Brief and Select (add-on)From €525per campaignManaged Campaigns — Fully managed (add-on)Custom pricingcustomCustom (more than 5 brands or 10+ team members)Not published — 'contact us for agency custom pricing'custom

as of 2026-09-20View official pricing(opens in a new tab)Compare all pricesIs this a fair rate?

All prices above were read on https://www.influentials.com/pricings on 2026-09-20. MONTHLY VS ANNUAL: the page loads on the Monthly view (€449 and €749); switching the same toggle to Annually shows €349 and €649 per month. Both figures are in the page. The toggle badge reads '-15%' and the line beside it reads 'Save up to 15% with annual billing', but €449 to €349 works out to a 22% reduction and €749 to €649 to 13% — neither tier is 15%. SERVICE FEES: added on top of the cash reward the brand sets for each creator, not charged on the subscription or on the total campaign budget, and not charged on product-only campaigns; the page's own worked example is 10 creators x €100 + 13% (€130) + €449 subscription = €1,579. CONTRADICTIONS ON THE VENDOR'S OWN SITE: (1) The pricing page's trust anchor says 'Your first campaign is free' and its intro says 'Run your first campaign for free', while the CTA block and the on-page FAQ on the same page say you pay €299 when you publish a campaign. (2) The same page says 'No annual lock-in and no cancellation fees. Subscriptions run month to month' directly above a toggle selling annual billing; the Brand Terms (§10.1) state billing cycles are set 'either on a monthly or annual basis', and (§10.2) that a subscription can only be terminated in the platform when the brand has no active campaigns. (3) https://www.influentials.com/faq/do-i-need-a-subscription-to-launch-a-campaign (its .md twin is stamped 'Updated: 2026-07-23') states 'Yes, you need a subscription to launch a campaign on Influentials' — the pricing page sells a €0/mo Per campaign tier that needs no subscription, and the sibling page /faq/do-i-pay-per-campaign-subscription-or-both says 'You can choose between a subscription or paying per campaign, both options are available.' (4) The FAQ hub answers 'How much does Influentials cost?' with 'Pay-per-campaign starts free with a 19% service fee on creator spend' — omitting the €299 publishing fee — and 'Monthly subscriptions begin at €349/mo', which is the annual-billed rate, not the €449/mo monthly headline. The same €349 figure appears in the FAQ widget carried on the homepage and the UGC Marketing page. (5) The FAQ hub says new plans include 'a 14-day money-back guarantee', while the pricing page sells a free trial with no credit card and never mentions a money-back guarantee; the Brand Terms (§10.4) instead say refunds 'may be considered by Influentials on a case-by-case basis and granted in sole discretion of Influentials'. (6) The FAQ hub says managed campaigns are 'quoted per project', while the pricing and Managed Campaigns pages publish floors of €350 and €525. (7) The Brand Terms describe a prepaid 'Influentials Credits' balance that assignments are set off against (§5.3), a transaction fee 'agreed upon in the Agreement' (§7.3), and credits that 'lapse after one year of acquiring, without Agency or Brand being entitled to a refund' (§7.3) — none of which appears anywhere on the pricing page. (8) The €0/mo Per campaign tier allows up to 2 simultaneously active brands while the €449/mo Single brand tier allows 1. (9) The About page says 'Influentials started in Rotterdam in 2015' while the homepage stats block says '6+ Years as Europe's market leader'. (10) The footer on every page reads '© 2026 Influentials B.V.' while the Brand Terms (§2.12) name the contracting party 'Influentials Network B.V.', chamber of commerce number 62101986. Creator rewards are always separate and set by the buyer; the vendor's own guidance on the pricing page is €50-€250 per creator on a paid campaign.

Ratings

No third-party ratings found on Trustpilot, G2 or Capterra.

Turnaround

7-14 days from brief to delivered content on UGC campaigns (Influentials' UGC Marketing page); the homepage says creators typically apply within a few hours and content goes live 'within days', and the influencer page says first applications usually arrive within 24 hours. Managed Campaigns are slower: the vendor states 3-5 business days for a brief, plus 3-5 days for a creator shortlist, and typically 3-6 weeks from intake call to delivered content on the Fully managed tier.

Min. spend

No stated minimum spend. The cheapest published route to one live campaign is €299 platform fee + creator rewards + 19% service fee on cash payouts; full network access starts at €449/mo

Usage rights

Marketing pages promise a lot: the UGC Marketing page says 'Every collaboration agreement includes usage rights covering paid social, organic social, website and email. No separate licensing, no expiry dates to track', and the FAQ hub says 'Every campaign ships with unlimited usage rights for paid and organic, with no per-post fees, no expiration, and no surprise renewals.' The vendor's own influencer page is narrower on the same question: the creator agreement 'specifies exactly which channels you can use the content on and for how long'. The terms are narrower still. The Brand Terms' Intellectual Property Rights section (§6) covers only Influentials' own platform IP and material the brand supplies; it grants the brand nothing over creator content. Influentials states (§3.1) it 'is never a party in the actual Collaboration Agreement between an Agency or Brand and Influencer' — that agreement, for which Influentials supplies a standard template the brand may replace with its own, is where the licence actually lives. The Creator Terms (§6.3) say IP in creator-supplied material stays with the creator, who separately grants Influentials an 'irrevocable, world-wide, royalty-free, exclusive, non-transferrable and perpetual license' for Influentials' own marketing.