soona UGC (formerly Trend.io)

soona UGC is the user-generated content marketplace inside soona, the Denver-based ecommerce content platform, created when soona acquired the Miami startup Trend.io in 2023 and relaunched it as soona UGC in 2026. Brands post campaigns, pick from a hand-vetted creator network (roughly 35% of applicants are approved), ship product, and receive licensed short-form video and photos within about 7 days. Its differentiator is combining UGC with soona's studio photography and PDP content services in one platform, with unlimited, worldwide, perpetual usage rights included on every approved asset.

1. 01

   Vetted creator network

   Thousands of hand-vetted creators across demographics, with only about 35% of applicants approved.

2. 02

   Pay-per-video pricing

   Single UGC videos start at $89 with no credit packages or annual commitments, priced by creator tier.

3. 03

   Unlimited usage rights

   Every approved asset carries an unlimited, worldwide, perpetual license for all platforms including ads, Amazon, and TikTok Shop.

4. 04

   Campaign brief builder and scorecards

   Rebuilt 2026 briefing flow with scorecards that show brand requirements and creator deliverables per campaign.

5. 05

   In-platform messaging and approval

   Brands collaborate with creators, review, approve, and download content inside the soona platform.

6. 06

   Creator rehiring

   Brands can invite creators directly from a directory and rehire favorites for repeat campaigns.

7. 07

   Full-stack content platform

   UGC sits alongside soona's studio photography, PDP content, and editing services in one account.

• Ecommerce brands that need ad-ready UGC video with full, permanent usage rights baked in
• Amazon and TikTok Shop sellers wanting UGC plus studio PDP photography from one vendor
• Teams that want to test UGC with a single $89 video before committing to volume
• Brands that value a pre-vetted creator pool over an open marketplace free-for-all

Look elsewhere if

• Premium/luxury brands needing highly polished, niche creators — reviewers found the pool skewed to mass-market CPG
• Brands wanting creator-run posting/distribution on the creator's own channels (this is content production, not influencer amplification)
• Buyers who need managed, white-glove UGC campaigns at scale — an agency or managed service may fit better

Pricing

soona UGC (pay per video)$89–$259per videosoona Studio Pass (studio content, for context)$149 studio fee + $39/photo, $93/video clip

as of 2026-09-02View official pricing(opens in a new tab)

Old Trend.io credit packages (from ~$500–$550) were eliminated in the April 2026 relaunch in favor of pay-per-video from $89; final per-video price depends on the creator tier selected ($89–$259 observed). A Trustpilot reviewer reported $500 in legacy Trend credits expiring after 12 months and not being honored post-acquisition. You also pay to ship product to creators. No free trial is advertised for UGC; hasFreeTrial set to null because it could not be verified.

Ratings

4.0(26)on Trustpilot— read the Trustpilot reviews (opens in a new tab)2.9(7)on Trustpilot— read the Trustpilot reviews (opens in a new tab)5.0(2)on G2— read the G2 reviews (opens in a new tab)

Turnaround

~7 days after the creator receives the product

Min. spend

$89 (one video) plus product and shipping costs

Usage rights

Unlimited, worldwide, perpetual license on every approved asset for all platforms and purposes, included in the price