UGC Rate Card: A Template Built on What Platforms Pay

A UGC rate card is the price list a creator sends a brand: what one video costs, what each add-on costs, and what the brand pays to use the footage beyond organic posting. It prices an asset and a license, not an audience. A good one lets a brand total the order before replying, and gives you a reason for every number.

Every anchor below comes from pricing pages, help centers and terms we read for our directory, each with a verification date, or from the multipliers in our UGC rate calculator. Where our records hold no reference for a line, the card leaves it as a line to price rather than a percentage we made up.

Why a UGC rate card is not an influencer rate card

An influencer rate card prices reach. Follower count is the main input, and the unit is a post on the creator's own feed. A UGC rate card prices a file and the permission to use it. The brand runs the video from its own ad account, product page or email, so the license matters more than your follower count. What a UGC creator is sets out the full difference.

So the lines change: runtime, raw footage, hooks, photos, revisions, paid-usage term, Spark or Partnership ad access, exclusivity and speed. Most of them already appear as priced lines or stated inclusions on platforms in our directory, and that is what you anchor to.

The reference points: what platforms charge, pay and take

What brands pay. Brand-side prices per video in our records: soona UGC $89–$259 by creator tier, Clip $124–$199 by runtime, Billo from $99 per third-party listings, Twirl from $325, and an example of about $350 a video on Youdji's own site. soona, Clip and Billo fold full usage rights into that price, which matters when a brand compares your card with theirs.

What reaches the creator. Less. Influee cites roughly $26–$70+ per 30-second video, about $58 on average for a US creator. Clip's creator page says $20–$100 a video and its creator FAQ says $25–$250. Twirl's creator page quotes $130–$300+ per project. Speekly sets a €50 floor for a 15-second video and charges brands €129 for the same length. JoinBrands' help center pre-fills a US video job at $60, with a $50 floor; that is the job price before its 20% creator fee.

What the platform takes. The cut decides what you have to list to keep your number. The formula is list price = target ÷ (1 − cut); the right-hand column is our arithmetic, rounded up to the next 50 cents:

Platform	Taken off your payout	To net 150, list
Twirl, Clip	Nothing, per their creator pages (Twirl names international transfer fees as the only deduction)	Pay is set on the brief
Influee	Nothing; its brand pricing page bills the 10% fee to the brand on top	150
Collabstr	15%	176.50
UGC4you	15% (terms art. 6.3)	176.50
JoinBrands	20% (15% on Creator Pro, $49.95/mo)	187.50
Youdji	20%	187.50

JoinBrands makes the clearest worked example, because its help center publishes a level ladder: Level 2 adds 50% to a basic UGC video, Level 3 adds 100%. On our arithmetic, a $60 default job nets $48 after the 20% creator fee, a $90 Level 2 job nets $72, and a $120 Level 3 job nets $96. Use those as the floor test: if a marketplace job doesn't clear your card after the cut, it's below your rate.

The UGC rate card template

Copy the table, fill in "Your rate", then delete the last column before you send it. The anchors are for you, not the brand.

Line	Unit	Your rate	Anchor in our records
Base video, 30s, organic use	per video	$___	Calculator base: $80–$150 beginner, $150–$250 intermediate, $250–$400 pro
15-second cut	per video	base × 0.9	Calculator. JoinBrands treats 15s as its baseline
60-second video	per video	base × 1.3	Calculator. JoinBrands adds 20% at 60s; Clip charges brands $199 for 40–60s vs $124 for 15–20s
Raw footage	per video	+ 20%	Calculator. Speekly sells raw clips to brands from €49; Youdji's example is $50
B-roll scenes	per clip	$___	Speekly charges brands €12 per scene up to 5s
Extra hook or CTA variation	per variation	$___	Brand prices: Twirl $80, Youdji example $50, UGC SHOP 12 for $600
Photos	per photo	$___	JoinBrands floors $15–$25 by shot type; UGC4you from €15; Twirl $60 per lifestyle image
Extra aspect ratio	per video	$___	UGC SHOP $50 per video; Twirl includes two formats
Revisions	per round	___ included, then $___	1 at Clip, Speekly and JoinBrands pay-as-you-go; 2 at Billo and Twirl; Youdji example $20 per extra round
Paid usage, 3 / 6 / 12 months	per video	+ 30% / + 50% / + 75%	Calculator
Paid usage, perpetual	per video	+ 100%	Calculator
Spark or Partnership ad code	per video, per window	$___ for ___ days	JoinBrands includes codes; minisocial includes 30 days; Twirl quotes on request
Category exclusivity	per term	× 1.25	Calculator
Rush delivery	per order	$___ under ___ days	Billo sells expedited delivery as an add-on; UGC4you lists a 48–72h rush option
Volume	per order	−10% at 3, −15% at 5, −20% at 10	Calculator
Product	per order	Shipped or reimbursed by the brand	JoinBrands takes no creator fee on product reimbursements

Base video. Pick your tier honestly. The calculator's bands are per 30-second organic video, and it calls its output a negotiation range, not a fixed price.

Length. On JoinBrands, runtime moves the price by 10% at 30 seconds, 20% at 60 and 50% at 180 or more over a 15-second baseline. Price length as a multiplier, not a new base.

Raw footage and B-roll. Raw footage lets a brand recut your work into ads you never edited, so price it. Icon includes raw footage and B-roll in its subscription, and Speekly sells them separately.

Hooks. The hook prices we hold, $50 to $80 a variation, are what brands pay platforms, not creator payouts. They are the number a brand will compare your hook line against.

Revisions. Platforms cap revisions and define them by the brief. JoinBrands creators are "only required to make changes that match the original job requirements." Billo's Brand Terms §4.6 rule out requests that "introduce new requirements or material changes." Put a sentence like that on your card.

Turnaround and rush. Set your standard window first. The windows in our records: JoinBrands within 10 days of receiving product, Billo 7–12 days and soona about 7 after the product arrives, Twirl within 14. Rush means faster than your own standard. Neither rush offer in our records (read September 2026) is stated as a percentage, so price rush as a flat fee.

Rights, paid usage and exclusivity lines

In our calculator, rights move the total more than any other line, from +30% for three months of paid usage to +100% for perpetual. The multipliers stack, so exclusivity applies to the rights-inclusive figure. For an intermediate creator's 30-second video:

Rights on the order	Calculator range
Organic only	$150–$250
Paid ads, 12 months	$265–$440
Paid ads, perpetual	$300–$500
Paid ads, 12 months + category exclusivity	$330–$545

As a cross-check, Youdji's site example prices ads broadcasting rights at about $150 on top of a roughly $350 video. By our arithmetic that's about 43%, between the calculator's three- and six-month steps.

A term isn't a license on its own. Write the scope on the card: channels, territory, paid or organic, and whether you can license the footage to anyone else. "Full rights" varies by platform. Insense's license stops at digital and connected TV. Influee's leaves out print and out-of-home. minisocial includes print. The clause-by-clause comparison is in UGC usage rights.

Whitelisting gets its own line. A license to the file doesn't let a brand run ads from your handle. JoinBrands includes TikTok Spark codes and Instagram Partnership Ad codes in the content price. minisocial includes 30 days of access per project. Insense meters Partnership Ads connections by plan, and Twirl prices whitelisting on request. Those are inclusions, quotas and quotes, not percentages, so price it as a fee per code per window, and state the day access ends.

Exclusivity is the calculator's ×1.25, and the card should name the category and the term. Don't confuse it with platform lock-ins, which you accept by joining rather than sell. Collabstr's ToS §3 binds you and any brand you meet there to transact through the platform for 18 months from the first order. Insense's creator terms say campaign content "will only be amplified or licensed exclusively through Insense during and after the term of these Terms of Service." Your direct card doesn't apply in either case.

Common UGC rate card mistakes

Listing your net rate on a platform that takes a cut. At 15% or 20% off the payout, a listed 150 leaves you 127.50 or 120. Use the formula above.
Quoting before the rights term is known. Perpetual paid usage doubles the calculator's base, so ask about the term before you give any number.
"Full usage rights" at the organic rate. That prices perpetual paid use at zero. Put the rights line where it can't be skipped.
Folding Spark codes into usage rights. They are two permissions. Twirl, for one, bundles the license and quotes whitelisting separately.
Open-ended revisions. Without a round count and a brief-scope rule, the brand decides when the job ends.
Comparing apples with bundles. soona's $89 and Clip's $124 both include unlimited perpetual rights. Show rights as a separate line and a brand can compare like with like.

Questions about UGC rate cards

What should a UGC rate card include?

A base price per video at a stated length and use, a priced line for every add-on in the template above, the scope of the license, and who pays for product.

How much should I charge per video on my rate card?

Our calculator starts at $80–$150 per 30-second organic video for beginners, $150–$250 for intermediate creators and $250–$400 for pros, then applies its length, rights, exclusivity, raw-footage and volume multipliers. Run your own numbers in the UGC rate calculator.

Do I need a different rate card for each platform?

You need a different list price wherever the cut differs. By our arithmetic, the same 150 target becomes about 176.50 on Collabstr or UGC4you and 187.50 on JoinBrands or Youdji. On Twirl and Clip the brief sets the pay, so your card is the test of whether to apply.

How should a brand read a creator's UGC rate card?

Price the order with rights included and compare it with a marketplace price that bundles the same rights, from the pricing table. Ask for any missing term, channel list or revision count in writing.

Bottom line

A UGC rate card sells a file plus a license, so list both separately and anchor every line. Set the base from your tier, multiply for length, rights and exclusivity the way our calculator does, and give hooks, photos, whitelisting and rush their own lines. Where a platform takes its cut from your payout, gross up your list price.

Next, compare each platform's cut and payout terms in the best UGC platforms for creators.