Billo vs Influee: Which Should You Pick?
billo.app · influee.coPrices verified Sep 2026
Our verdict
Pick Billo for occasional orders and English-speaking markets: $99/video with no monthly fee beats Influee's $229/mo subscription that bills whether you order or not. Pick Influee for international volume: creator rates of $26-$70+ per 30-second video across 30+ countries with 65-language subtitles make it materially cheaper per asset once you order 10+ videos a month in multiple markets. Trust is the tiebreaker — Billo has 519 Trustpilot reviews at 4.1/5, while Influee has essentially no independent review base (a single G2 review).
Billo vs Influee at a glance
Scroll the table sideways to see both columns.
| Dimension | Billo | Influee |
|---|---|---|
| Pricing | $99/video base, effective $120-$250, no subscriptionWinner | $229/mo + creator fees (videos from ~$82) + 10% fee; ~$320+ first month |
| Content quality control | Vetted pool, 2 revisions included, established processWinner | 150,000+ claimed creators but quality unverifiable — almost zero independent reviews |
| Turnaround | 7-12 days after product receipt | 7-10 days brief to delivery |
| Usage rights | Full ownership on approval; AI training excludedWinner | Full digital rights via ToS (perpetual, sublicensable); print/OOH costs extra |
| Creator pool | 5,000+ in US/UK/CA/AU only | 150,000+ claimed across 30+ countries; strongest EU/multilingual coverageWinner |
| Platform fees | Credit packs expire — recurring complaint | Subscription charged even in zero-order months, plus 10% per collaboration |
| Best for | US/UK-market brands ordering as needed | Brands localizing ads across multiple European markets at volume |
Quick facts about Billo
- Pricing model
- Custom / quote
- Starting price
- $99/video(funded via credit packs starting around $500)
- Minimum spend
- ~$500 initial credit pack per G2 pricing data (single videos from $99 within that balance)
- Turnaround
- Typically 7-12 days after the creator receives the product (per Billo's help center); shipping time extra
- Usage rights
- Full licensing and ownership rights transfer to the brand automatically on video approval. Brand Terms §8.1 assigns the creator’s rights to the brand worldwide for the full duration, with rights to edit, modify, distribute and create derivative works "without restriction", and no extra usage-rights fee. There is no brand-side AI-training restriction. The carve-outs run the other way: §8.4 requires the brand to grant Billo a "perpetual, irrevocable, non-exclusive, royalty-free, paid up, worldwide license" over the deliverables for operating and promoting the platform (including internal training and marketing), and Annex B §4.4 lets Billo use CreativeOps usage data to "maintain, test, and improve its algorithms and AI models".
- Founded
- 2020
- Headquarters
- Vilnius, Lithuania (US address: San Francisco, CA)
- Ratings
- 4.1(519)on Trustpilot4.2(3)on G24.0(13)on Capterra
Pricing verified 2026-09 — may change.View official pricing
Quick facts about Influee
- Pricing model
- Subscription
- Starting price
- $229/mo+ creator fees (videos from ~$82)
- Free trial
- No
- Minimum spend
- ~$320+ first month (Starter $229/mo + one video from ~$82 + 10% fee)
- Turnaround
- 7-10 days from brief to delivered content
- Usage rights
- Full digital usage rights included: creators grant a non-exclusive, worldwide, perpetual, sublicensable, assignable license via the platform ToS. Print and out-of-home use are excluded and require a separate agreement.
- Founded
- 2018
- Headquarters
- Ljubljana, Slovenia (US entity in New York)
- Ratings
- 5.0(1)on G2
Pricing verified 2026-09 — may change.View official pricing
Frequently asked questions
Videos start at $99 each on a pay-per-video basis, funded by prepaying a credit balance (packs reportedly start around $500). Add-ons like longer videos, expedited delivery, or top-tier creators push typical real-world cost to roughly $120-$250 per video.
Billo's help center says creators usually deliver 7-12 days after receiving your product, with shipping time on top. Some Trustpilot reviewers report deliveries running longer than stated, so budget 2-3 weeks end to end for physical products.
Yes. Once you approve a video, Brand Terms §8.1 assigns you all rights, title and interest worldwide for the full duration, including the right to edit, modify, distribute and create derivative works "without restriction". There is no AI-training carve-out on your side. Note the reverse grant, though: §8.4 has you license the deliverables back to Billo perpetually for platform operation and promotion.
Influee charges a subscription — Starter $229/mo (10 collaborations), Basic $529/mo (25), Pro $999/mo (50), plus custom Enterprise. Creator fees are separate, with 30-second videos typically $26-$70+ (about $58 average for a US creator) and a 10% marketplace fee on every creator payment.
No. There is no free trial, but Influee advertises a money-back guarantee if no suitable creators apply to your campaign, and plans are month-to-month and cancellable anytime.
Influee states a typical 7-10 day turnaround from submitting a brief to receiving content, with unlimited revisions included until you approve the video.
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