Upfluence
upfluence.com(opens in a new tab)All-in-one influencer and affiliate marketing platform with a 12M+ creator database
Researched by Gan Liu · Founder & lead researcher
(third-party reported; no public pricing)
Opens upfluence.com in a new tab
Upfluence starts at ~$478 /mo, holds 4.6/5 on G2. Best for e-commerce brands on Shopify/WooCommerce/Amazon that want influencer campaigns tied directly to tracked sales.
Best for e-commerce brands on Shopify/WooCommerce/Amazon that want influencer campaigns tied directly to tracked sales
Skip it if small businesses or startups with budgets under roughly $500/mo — marketplaces like Collabstr or JoinBrands are cheaper per collaboration
Full editorial review in progress — the facts above are verified from Upfluence’s own pages and third-party ratings.
What is Upfluence?
Upfluence is an all-in-one influencer marketing platform that lets brands discover creators, manage campaigns, generate affiliate promo codes, track sales, and pay creators globally from one system. It serves e-commerce brands, agencies, and enterprises running large-scale creator and affiliate programs, with native Shopify, WooCommerce, Magento, BigCommerce, and Amazon integrations. Its differentiators are deep e-commerce/sales attribution and Jaice, an agentic AI assistant that automates creator selection and outreach.
What can Upfluence do?
Influencer discovery (12M+ creators)
Search a database of 12+ million creators with filters for audience demographics, engagement quality, brand affinity, and content behavior.
Jaice AI agent
Agentic AI that automates creator selection and outreach, which Upfluence markets as turning '8 hours of work into 8 minutes'.
Campaign management
End-to-end workflow covering creator hiring, contract templates, draft approval, and partnership coordination.
Affiliate and promo code tracking
Auto-generates unique promo codes for Shopify, WooCommerce, Magento, BigCommerce, and Amazon stores to attribute sales to creators.
Sales and ROI analytics
Custom dashboards tracking revenue, ROI, click-through rates, and per-creator performance.
Global creator payments
Compliant multi-currency payouts with built-in KYC verification and tax document collection.
E-commerce and marketing integrations
Native integrations with Shopify, Klaviyo, Amazon Attribution, and more, plus a custom API.
Use cases
- E-commerce brands on Shopify/WooCommerce/Amazon that want influencer campaigns tied directly to tracked sales
- Mid-market and enterprise teams running always-on affiliate/ambassador programs at scale
- Agencies managing multiple client creator programs that need payments, contracts, and compliance in one place
- Brands prioritizing creator discovery depth and audience-quality vetting over cheap per-video content
Look elsewhere if
- Small businesses or startups with budgets under roughly $500/mo — marketplaces like Collabstr or JoinBrands are cheaper per collaboration
- Teams that only need UGC ad creatives (not influencer distribution) — per-video UGC services like Billo are a better fit
- Anyone unwilling to commit to a 12-month annual contract or sit through a sales demo to see pricing
Upfluence pros and cons
Pros
- Strong e-commerce sales attribution: promo codes and affiliate tracking tied directly to Shopify/Amazon stores, with no commission taken on tracked sales
- Deep search filters over a 12M+ creator database, repeatedly praised in G2 reviews
- Highly rated onboarding and customer support among G2 mid-market/enterprise users (4.6/5, 82% five-star)
- All-in-one scope — discovery, outreach, campaign management, affiliate tracking, and payments in one tool
- G2 category scores of 9.4 for UGC management and 9.1 for campaign analytics vs direct competitors
Cons
- Expensive for small businesses — third-party reports put realistic full configurations at ~$1,276+/mo, and Trustpilot reviewers cite ~$700/mo with poor ROI
- Mandatory 12-month contract with no month-to-month option; multiple Trustpilot reviews report unexpected auto-renewals and disputed cancellations
- No public pricing — a demo call is required before seeing any quote, which Reddit-sourced roundups call a time-wasting sales process
- Some users report influencers in the database with botted engagement and campaigns that produced zero sales
- Trustpilot reviews (3.0/5) include complaints of poor post-sale support and software never being implemented
Sources consulted
as of 2026-09- upfluence.com (opens in a new tab)
- upfluence.com (opens in a new tab)
- trustpilot.com (opens in a new tab)
- g2.com (opens in a new tab)
- capterra.com (opens in a new tab)
- archive.com (opens in a new tab)
- influencermarketinghub.com (opens in a new tab)
- hyperrvolt.com (opens in a new tab)
- creator-hero.com (opens in a new tab)
- crunchbase.com (opens in a new tab)
- influencergiftform.com (opens in a new tab)
- medium.com (opens in a new tab)
Quick facts about Upfluence
- Pricing
- Find High-Impact CreatorsCustom quote/moScale Creator ProgramsCustom quote/moRun Programs on AutopilotCustom quote/mo
No public prices — all quotes come after a demo call. Third-party sources report entry around $478/mo per module, ~$1,276/mo for a full 3-module configuration (~$16,000/yr), and $2,000-$3,000+/mo for professional deployments; onboarding/implementation reportedly $2,000-$10,000 extra. Annual plans require a minimum 12-month contract with no month-to-month option; multiple Trustpilot reviewers report auto-renewal disputes. Upfluence states it takes no percentage of tracked sales and charges no setup fee for self-serve onboarding.
- Ratings
- Min. spend
- ~$478/mo on a 12-month contract (third-party reported; roughly $5,700+/yr minimum)
- Usage rights
- Not published; rights are negotiated per campaign directly with creators via Upfluence's contract templates
Frequently asked questions
Upfluence does not publish prices; all plans are custom-quoted after a demo. Third-party sources report entry pricing around $478/month per module, roughly $1,276/month for a full three-module setup, and $2,000-$3,000+/month for professional deployments, all on 12-month contracts.
Upfluence's pricing page says a free trial can be configured after an initial consultation call, so there is no self-serve trial. A free Chrome extension for analyzing influencer profiles is available without a contract.
No. Upfluence states it charges a fixed platform fee and takes zero fees on tracked affiliate sales, unlike some marketplaces that take a percentage of each transaction.
Upfluence advertises a searchable database of more than 12 million creators across Instagram, TikTok, YouTube, and other platforms, with audience demographic and engagement-quality data on each profile.
Generally not for tight budgets. G2 small-business reviewers frequently flag the pricing as steep, and the mandatory 12-month annual contract makes it a poor fit for teams testing influencer marketing; marketplaces with pay-per-collab models are cheaper entry points.
Trustpilot reviewers (3.0/5) most often cite surprise auto-renewals, difficulty canceling 12-month contracts, weak post-sale support, and campaigns that generated little ROI. Some also report finding influencers with bot-inflated engagement in the database.
Alternatives to Upfluence
Looking for a Upfluence alternative? Compare these UGC platforms with similar use cases and verified pricing.
| Platform | Starting price | Model | Rating | Turnaround | |
|---|---|---|---|---|---|
| ~$478 /mo | Custom quote | 4.6 out of 5 / 5 | — | Visit | |
| $0 | Subscription | 4.5 out of 5 / 5 | — | Visit | |
| ~$1,000-$2,000 /mo | Custom quote | 4.6 out of 5 / 5 | — | Visit | |
| $499 /mo | Subscription | 4.7 out of 5 / 5 | — | Visit | |
| $99 /mo | Subscription | — | Not a production service - MightyScout captures content creators post rather than commissioning it. The /agencies page says every creator on your roster is 'monitored 24/7', and the pricing FAQ says Instagram Stories are saved before they expire at 24 hours. The same FAQ warns that for a campaign already under way, 'stories older than 24-hours won't be included since we can only track them before they expire'. | Visit |