GRIN

GRIN is a creator/influencer marketing platform for ecommerce and DTC brands that manages discovery, outreach, relationships, affiliate programs, content collection, and ROI reporting in one CRM-style system. In 2026 it repositioned around Gia, an AI agent that runs creator programs end-to-end, and moved from opaque enterprise annual contracts to transparent month-to-month, credit-based pricing with a free tier. It differentiates on deep Shopify/ecommerce integration, a 700K+ creator marketplace, and zero commission on affiliate sales tracked through the platform.

1. 01

   Gia AI agent

   An AI agent trained on $1B+ in partnership data that runs creator discovery, outreach, and program management end-to-end.

2. 02

   Creator discovery and marketplace

   Search and match against a network of 700K+ active creators with audience and content-fit analysis.

3. 03

   Creator relationship management (CRM)

   Unlimited CRM for managing creator communications, briefs, contracts, and product seeding at scale.

4. 04

   Affiliate and discount code programs

   Generate affiliate links and Shopify discount codes with GMV tracking and no commission or transaction fees.

5. 05

   Ecommerce integrations

   Native Shopify integration (plus other ecommerce stacks) for product seeding, code creation, and revenue attribution.

6. 06

   Content collection and tracking

   Automatically collects, labels, and organizes creator content for reuse and rights management.

7. 07

   Performance reporting

   On-demand analytics tying creator activity to conversions, GMV, and ROI.

8. 08

   Workflow automation

   Automates recurring tasks like follow-ups, payments, and campaign steps across multiple programs.

• DTC/ecommerce brands on Shopify running always-on influencer seeding and affiliate programs
• Mid-market brands managing 100+ creator relationships who need CRM-style workflow, not a one-off marketplace
• Teams that want affiliate/discount-code revenue attribution without paying a commission on GMV
• Brands wanting to test AI-automated creator outreach cheaply via the free tier before committing

Look elsewhere if

• Brands that just want to buy a few UGC videos on demand — a UGC marketplace (e.g. Billo, Insense) is cheaper and faster
• Agencies or non-ecommerce companies without a store integration, where GRIN's core value (codes, seeding, GMV tracking) is muted
• Very small businesses needing hands-off managed campaigns rather than software to run programs themselves

Pricing

Free$0/moStarter$200/moGrowth$500/moScale$1,000/moComplete$1,500/mo

as of 2026-09-02View official pricing(opens in a new tab)

Pricing model changed drastically in 2026: previously GRIN sold custom annual contracts widely reported at ~$25K-$50K/yr (median ~$27K, per third-party procurement data) with no free trial. Current model is month-to-month, credit-metered, cancel anytime, no take rate on affiliate links/codes/GMV. Overage on paid plans is $0.10/credit under a user-set cap; free plan pauses billable actions instead of charging. New accounts get a one-time 500-credit bonus. Older reviews complaining about pricing refer to the legacy annual-contract model.

Ratings

4.5(483)on G2— read the G2 reviews (opens in a new tab)4.7(148)on Capterra— read the Capterra reviews (opens in a new tab)3.2(31)on Trustpilot— read the Trustpilot reviews (opens in a new tab)

Min. spend

$0 (free tier); $200/mo for the cheapest paid plan

Usage rights

Content rights are negotiated directly with creators via GRIN's contract and content-management tools; GRIN itself does not charge a fee or take rate on deals, but usage-rights costs are whatever the brand agrees with each creator.