Custom-priced UGC and content generation platform for mid-market and enterprise brands
+ per video
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What is Cohley?
Cohley is a content generation platform founded in 2016 that connects brands with vetted photographers, videographers, and UGC creators to produce photos, videos, and FTC-compliant product reviews. It serves mid-market and enterprise e-commerce brands with a managed, sales-led model that includes perpetual usage rights and a dedicated customer success manager. Its differentiator is breadth: UGC, professional photo/video, influencer partnerships, and review syndication to 2,000+ retail sites in one platform.
What can Cohley do?
Vetted creator network
Marketplace of photographers, videographers, and UGC creators spanning professionals, emerging creators, and established influencers.
Product review sampling
FTC-compliant review generation with syndication to 2,000+ retail sites via Bazaarvoice, PowerReviews, and Yotpo integrations.
Perpetual usage rights
All content generated through the platform comes with perpetual usage rights across channels at no extra per-asset cost.
AI-assisted creative briefs
Structured brief-building tools that guide brands from brief creation through creator payment management.
E-commerce and marketing integrations
Connects to Shopify, BigCommerce, Klaviyo, Instagram, TikTok, and Slack for content deployment workflows.
Content library and analytics
Central asset library with campaign organization plus analytics tracking revenue and order metrics per asset.
Managed services option
Full-service tier where Cohley handles campaign strategy, creator recruiting, contracting, and onboarding.
Use Cases
- Mid-market and enterprise e-commerce brands needing UGC, pro photo/video, and reviews from one vendor
- Brands launching products that need FTC-compliant review sampling syndicated to major retail sites
- Teams that want a managed service with a dedicated CSM rather than self-serve creator sourcing
- Marketers running high-volume creative testing across paid social channels
Look elsewhere if
- Small businesses or solo founders who need a few videos at a transparent per-video price (Billo or JoinBrands fit better)
- Teams that want instant self-serve signup — Cohley requires a sales call and typically an annual commitment
- Buyers who need public pricing to get budget approval before talking to sales
Cohley pros and cons
Pros
- Delivers high-quality content at scale — G2 reviewers highlight the simple briefing process and near-100% campaign completion rates
- Perpetual usage rights included on all content, unlike per-asset rights fees on many rivals
- End-to-end workflow covering briefs through creator payments, plus a dedicated customer success manager
- Deep e-commerce/review-syndication integrations (Shopify, BigCommerce, Klaviyo, Bazaarvoice, Yotpo)
Cons
- Zero pricing transparency — custom quotes only, with a longer sales-engagement process than self-serve rivals
- Sourcing creators takes significant legwork on the brand's side; some creators aren't qualified and time is spent sifting through poor fits (G2 reviews)
- Analytics lack depth for advanced influencer strategies (Capterra review)
- Large content libraries become difficult to manage and organize as volume grows
- Annual platform commitment makes it inaccessible for small teams wanting a handful of videos
Quick facts about Cohley
- Pricing
- Platform PlanCustom/yrManaged ServicesCustom/yras of 2026-09-02View official pricing(opens in a new tab)
No public pricing anywhere — everything is a custom sales-led quote based on content volume. Third-party estimates put per-video costs at roughly $200-$500+ and ~10 videos/mo at $2,000-$5,000+ plus an annual platform commitment; these are unofficial estimates, not Cohley-published numbers. Capterra confirms no free trial.
- Ratings
- Min. spend
- No official figure; third-party estimates suggest an annual platform commitment in the low thousands of dollars per month
- Usage rights
- Perpetual usage rights across channels included with platform plans; brands retain licensed rights to creator content
Frequently Asked Questions
Cohley does not publish pricing; all plans are custom quotes based on content volume and services. Third-party reviews estimate roughly $200-$500+ per video and $2,000-$5,000+/month for ~10 videos plus an annual platform commitment, but only a sales call gets you real numbers.
No. Capterra lists no free trial, and there is no self-serve signup. Cohley does offer 3-month pilot options through its sales team as a lower-commitment entry point.
Brands get perpetual usage rights to all content generated through the platform, included in the plan price rather than sold as per-asset add-ons. This covers use across organic, paid, and e-commerce channels.
Both, depending on plan. The Platform Plan is a software-plus-marketplace where your team briefs and selects creators; Managed Services adds Cohley-run campaign strategy, creator recruiting, contracting, and onboarding on top.
G2 reviewers note that sourcing the right creators takes real legwork and that not all applicants are qualified, so time is spent filtering poor fits. The one Capterra review also flags analytics that lack depth for advanced influencer strategies.
Billo sells fixed-price per-video UGC self-serve, and Insense is a monthly subscription marketplace; Cohley is custom-priced and sales-led, bundling UGC, professional photo/video, influencer work, and review syndication with a dedicated CSM. It targets bigger budgets and broader content programs.
Alternatives to Cohley
Looking for a Cohley alternative? Compare these UGC platforms with similar use cases and verified pricing.
Insense
Creator marketplace for UGC and creator ads with 100k+ creators across 35+ countries
$400/mo (Brand plan, billed annually)
Billo
UGC video marketplace with 5,000+ vetted creators, pay-per-video from $99
$99/video (funded via credit packs starting around $500)
Aspire
Enterprise influencer marketing platform for ecommerce brands, formerly AspireIQ
~$1,000-$2,000/mo (custom quote, billed annually)
soona UGC (formerly Trend.io)
Pay-per-video UGC marketplace with vetted creators and unlimited usage rights, from $89
$89/video